If you are planning a website for your business, you will get very different answers to the question of price. A website builder advertises a few euros a month, an agency quotes four-figure sums, and in between there are freelancers and website subscriptions. This guide sorts out the options and shows typical price ranges for small businesses in Europe.
Three ways to get your own website
Website builder
You build the website yourself with an online builder. Cheap per month, but you invest your own time and handle design, texts, SEO and maintenance yourself.
- approx. €10–40 per month
- A lot of DIY work
Freelancer or agency
A professional builds the website once against an invoice. Afterwards you usually pay extra for hosting and maintenance or take care of it yourself.
- approx. €1,500–15,000 one-off
- plus running costs
Website subscription
Build, hosting, updates and care are included in a fixed monthly fee. No large upfront investment, one contact for everything.
- approx. €40–150 per month
- Care included
Typical prices at a glance
| Type of website | One-off (freelancer/agency) | Running per month |
|---|
| One-pager / business card | approx. €800–2,000 | approx. €10–40 |
| Business website with 5–10 pages | approx. €2,000–6,000 | approx. €30–100 |
| Website with online shop | approx. €4,000–15,000 | approx. €50–200 |
| Multilingual website | surcharge approx. 20–50% per language | depending on scope |
These figures are typical market ranges, not fixed prices. The actual price depends on the scope, the provider and your requirements.
Costs that are often forgotten
Building the website is not the end of it. A website is a running system that needs care. These items are missing from many quotes:
- Domain and hosting: usually €5–30 per month, depending on performance and email mailboxes.
- SSL certificate: a must today, often included in hosting.
- Updates and security: WordPress, plugins and themes need regular updates, otherwise security holes appear.
- Backups: without a tested backup, one mistake can cost you the whole website.
- Legal pages: imprint, privacy policy and cookie notice must stay up to date.
- Changes: new services, prices or photos – with a freelancer every change usually costs extra.
- Texts and photos: professional copywriting or a photographer quickly add up to several hundred euros.
What determines the price?
- Number of pages: a one-pager is much cheaper than a website with many subpages.
- Custom design or an adapted template.
- Features: online shop, booking system, customer area or forms.
- Multiple languages: every language means extra texts and technology.
- SEO: a website that should be found on Google needs clean technology, good content and local optimisation.
Buy once or rent monthly?
Buying once makes sense if you have a budget for the build and handle care and updates yourself or through a maintenance contract. The website belongs entirely to you from day one.
A website subscription suits you if you do not want a large upfront investment and do not want to deal with technology. Make sure the terms are fair: who owns the domain and content? How long is the minimum term? How can you cancel?
Example over three years
A typical example for a small business website with around eight pages:
| Model | Build | Running | Total after 3 years |
|---|
| Freelancer + maintenance contract | approx. €3,000 | approx. €50 / month | approx. €4,800 |
| Vebrino Starter | €0 | €49 / month | €1,764 |
All Vebrino prices plus VAT. The example is a simplified calculation and does not replace an individual quote.
How Vebrino works
With Vebrino, building your website is included in the care plan. You pay from €49 per month – hosting, domain, SSL, updates, daily backups and unlimited changes are included. Plans run for 12 months, then month to month with 4 weeks’ notice. Domain and content belong to you.
Before you pay anything, you receive a free draft of your homepage within about 72 hours. Want to know what is included each month? Read more about our website care plans.
Conclusion
A website does not have to make a big hole in your budget. The key is to factor in the running costs from the start: hosting, security, updates and changes. If you compare these items honestly, you will quickly find out whether a website builder, a one-off project or a website subscription suits you best.